Hey there! So, you’re a real estate investor looking to make a splash in Tooele’s property market, right? Whether you’re buying, flipping, or selling, having the right keywords in your Google Ads can be a game-changer. The right keywords mean more clicks, better leads, and, ultimately, more successful deals. But here’s the thing: Google Ads can be a bit of a maze—especially when it comes to finding the right keywords that’ll bring in the local Tooele crowd.
Lucky for you, I’m here to make this process simpler. Today, I’ll walk you through everything you need to know about conducting keyword research specifically for real estate Google Ads in Tooele. I’ll break it down step-by-step, so by the end, you’ll have a solid strategy to start drawing in local leads like a pro.
1. Why Keyword Research Matters in Real Estate Advertising
Before we dive into the “how,” let’s talk about the “why.” Keyword research is crucial for real estate advertising because it determines who sees your ads. When people in Tooele search for real estate terms, you want your ad to be one of the first things they see. The more specific you are with your keywords, the better chance you have of reaching folks who are serious about investing, buying, or flipping properties here.
Think of keywords as the bridge between you and potential clients. The right keywords tell Google, “Hey, show my ad to someone who’s actively looking for what I offer!” Without proper research, your ads might end up showing to people who aren’t even close to Tooele—or worse, who aren’t interested in real estate at all.
2. Understanding the Basics of Keyword Research for Google Ads
Google Ads offers three main keyword match types: broad match, phrase match, and exact match. Here’s a quick rundown on each:
Broad Match: This option casts a wide net. If you set your keyword to something like “Tooele real estate,” your ad might show up for searches like “property in Tooele” or “houses in Utah.” Great for getting eyes on your ad, but it’s not always precise.
Phrase Match: Phrase match narrows it down a bit. Your ad will show up only for searches that include the exact phrase in the order you set, like “Tooele real estate investor.” It still leaves room for variations but is more specific.
Exact Match: This is the most targeted option. For example, setting “Tooele real estate” as an exact match means your ad will show up only for that specific search.
When starting, mix in a few broad, phrase, and exact matches. This strategy helps you get a feel for what works best in the Tooele market while keeping some flexibility.
3. Using Keyword Tools (Free & Paid)
When it comes to finding the right keywords, tools make it a lot easier. Here are a few that can help:
Google Keyword Planner: Free and easy to use. It’s a fantastic tool for basic keyword research and gives insights into search volumes and competition.
Ubersuggest: Another free tool that offers data on keyword difficulty and suggestions for long-tail keywords (which are phrases rather than single words). Long-tail keywords can be great for real estate because they’re more specific—think “Tooele fixer-upper properties” rather than just “Tooele real estate.”
SEMrush & Ahrefs: Paid tools, but they offer more in-depth features like competitor analysis and keyword tracking. These tools are helpful if you’re serious about dominating the local market.
Play around with these tools to gather a mix of keywords that resonate with your target audience in Tooele.
4. Finding Local Keywords That Work in Tooele
Now, let’s get into the nitty-gritty: finding local keywords. Keywords like “homes for sale in Tooele” or “Tooele property investments” are great, but adding some unique local flavor can help your ads stand out.
Think about the specifics of Tooele. Are there particular neighborhoods that buyers or investors are drawn to? Are there unique amenities nearby that people might search for? For example, phrases like “homes near Tooele Valley Golf Club” or “Tooele investment properties near schools” can attract a specific type of local buyer or investor.
Using these hyper-local keywords shows Google that you’re targeting a precise area, which can boost your ad’s relevance in searches.
5. Analyzing Keyword Competition
Keyword competition can make or break your Google Ads strategy. If you go after highly competitive keywords, you’ll likely end up paying more per click, which can get costly. For example, a highly competitive keyword like “Tooele real estate” might cost a lot for each click because so many others are bidding on it.
Instead, aim for keywords with medium competition—those still relevant but with a slightly lower cost. Free tools like Google Keyword Planner can help you check competition levels. If your goal is to get maximum leads without breaking the bank, balancing your budget with competition is key.
6. Evaluating Keyword Intent for Real Estate Investors
Here’s something that often gets overlooked: keyword intent. When someone searches for a specific phrase, what are they really after? Are they just looking for information, or are they ready to make a move?
Keywords can generally be grouped by intent:
Informational Keywords: These are keywords like “Tooele housing market trends” or “how to invest in real estate.” People searching for these terms may not be ready to buy, but they’re definitely exploring.
Transactional Keywords: These are gold for real estate investors. Terms like “buy property in Tooele” or “Tooele homes for sale” signal that someone is ready to take action.
For Google Ads, transactional keywords are where the real opportunities lie. They bring in the people who are ready to invest, sell, or flip properties. Focus on these if you want to see quicker results.
7. Regularly Updating Your Keyword List
Keyword research isn’t a one-and-done task. As trends change, so should your keywords. The real estate market shifts, and so do search trends. For instance, if there’s a new development or a rising interest in a particular area of Tooele, you may want to add keywords related to those topics.
Regularly check your keyword performance in Google Ads, and keep an eye on what’s bringing in the most leads. Adjust your list every month or so to make sure it’s still aligned with current trends and giving you the best return on investment.
And there you have it! By following these steps, you’ll be well on your way to creating a keyword strategy that attracts the right leads and gives your Google Ads a local boost. Remember, the goal is to think like your potential clients in Tooele—anticipate their needs, focus on the local market, and use keywords that speak directly to them.
Need help getting started or looking for someone who knows the Tooele real estate scene inside out? Reach out to us at Tru Home Buyer! We’re based right here in Tooele and specialize in the local market. Whether you’re looking to invest, flip, or sell, we’re here to help you navigate your real estate journey. Let’s work together to make your real estate goals a reality!
